Women make for close to 50% of our population. But when it comes to savings women have largely restricted themselves to traditional forms such as Gold and Real Estate, and many even keep savings just as cash at home or in the bank.
In India, participation of women towards investments is very low, in fact the overall financial literacy is limited. On Dhan as well, less than 20% of our investors are women. India is at the cusp of financialization of savings, especially in the younger population. More awareness, information and accessibility are the driving force behind such adoption in investing.
Over the years, stock markets have given incredible wealth-creation opportunities. So it seems absurd that the gender which is known to be the harbinger of wealth in a home, is excluded from that for lack of participation.
Investing is gender agnostic. In fact, studies have shown that women have the right temperament to investing and are often better able to judge risk and return.
And hence, to increase the participation of women investors in the markets, we are taking the first steps on Dhan.
Starting from today, we’ve halved the brokerage for all women investors on Dhan.
And this is not just for a day, a week or a month. Dhan will continue to offer the reduced brokerage plans for Women Investors until it reaches parity for participation on its platform. With this initiative, the delivery trades in the cash segment will continue to remain free for all, intraday trades will now be charged at Rs. 10 (instead of Rs. 20) for all women until Dhan has an equal representation of men and women on their platform.
We aim to bring equal participation for women investors on Dhan, and will continue to maintain the pricing structure till the day we achieve this. We are doing our bit to ensure more women participate in stock markets and invest.
“One day, we believe we won’t have to do this because we’ve truly hit the 50% mark.”
- Radhika Gupta, MD & CEO, Edelweiss Mutual Fund
This is not just a celebration of Women’s Day, but a mission for us.
At Dhan, we’re raising the bar for investing in India everyday.
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